The app is not out yet.

Everything works in a browser today, on a phone as well as a laptop, and your customers never need to install anything to reach you. The merchant app adds the one thing a browser cannot do well: ring your phone when a call comes in, even when Ello is closed.

Neither store listing is live. Leave an address and we will send one message when they are.

In the meantime, get started in your browser. Your handle, your profile and your assistant all carry over.