Restaurants & food
Take orders without taking every call.
Fewer missed orders. Less repetitive customer service.
Your customers need
to speak to someone.
One link customers tap to call you, message you, or ask your AI agent a question. No phone number to hand out, nothing for them to install, and no new device for you to carry.
They were ready to buy. You were serving someone else.
Small businesses rarely lose customers on price. They lose them on timing. A message seen too late, a call that came mid-delivery, a question asked at 9pm. Every channel you add is one more place for that to happen.
InstagramWhatsAppPhoneWebsiteEmailDMs
All of it becomes@acme
Your business has one contact point. Customers use it however they want.
One handle gives customers a direct path to your business, whether they want to call, chat, ask a question, make a booking, or get help.
Your business has a name. Now it has a way to reach it.
A
ACME Store✓@acme
Call it. Chat it. Ask it.
Talk to someone at the business, straight from the browser.
Open @acme →OrdersBookingsSupportProduct questions
How it works
Three steps. That's it.
1
Claim your handle
Choose @yourbusiness. Your business gets a simple, memorable identity.
2
Share your link
Put ello.africa/@acme in your Instagram bio, website, ads, business card, or storefront.
3
Start talking
Customers can call, chat, or talk to your AI agent, straight from the web.
Voice and messaging
Call when you want to talk. Chat when you don't.
Ello brings voice and messaging together in one business contact point.
AI agent
When you can't answer, Ello can.
Your AI agent can answer routine questions, help customers find information, take bookings, assist with orders, and hand the conversation to your team when needed.
See how the agent works →Built for the way small businesses actually work.
Different businesses have different conversations. Ello helps you handle them all.
Salons & beauty
Turn “Are you available?” into a booking.
More bookings without spending the day on the phone.
Retail & social commerce
Turn your Instagram bio into a business desk.
Turn social traffic into conversations, and conversations into customers.
Real estate
Never lose a property lead to a missed call.
Capture and qualify leads around the clock.
Home & professional services
Turn inbound enquiries into organised jobs.
Spend less time collecting information and more time doing the work.
Clinics & appointments
Make it easier for customers to reach you.
Fewer missed calls. Fewer repeat enquiries. More completed bookings.
A
ACME Store✓@acme
How can we help?
Talk to someone at the business, straight from the browser.
Open @acme →Your identity
Your business deserves a name people can remember.
Instead of sending customers to five different places, give them one destination.
Put @yourbusiness everywhere.
Instagram bioTikTok bioGoogle profileWebsiteBusiness cardQR codeStorefrontAds
Your business needs a contact point. Not another phone.
Customers don't need your phone number to reach you.
One handle
@yourbusiness is the only address customers need.
Call + chat
Customers choose how they want to reach you.
AI when you're busy
Your agent handles the routine conversations.
No app required
Customers open your link and start talking.
Know who you're talking to.
Ello reviews businesses before they carry a verified badge, so customers can see they're dealing with a real business.
Your number stays yours.
Customers reach your business without your personal phone number ever being exposed. Privacy by design.
What changes
Same business. Fewer conversations you never see.
Nothing about how you work has to change. What changes is how many of these still end in silence.
A normal week
- A DM at 9pm that you read at noon.
- A missed call while you were with a customer.
- “Is this still available?” Asked three days ago.
- A number on your flyer that rings while you're driving.
- The same five questions, answered by hand, every day.
The same week, with Ello
- The question gets an answer at 9pm.
- The call reaches your agent while you serve the customer in front of you.
- Stock and price answered the moment it's asked.
- One link instead of a number you have to keep picking up.
- The routine five handled; you take the ones that matter.
What small businesses ask us first.
Do I need a new phone or SIM?
No. Ello runs in the browser. Customers open your link and talk to you there, so there's no second phone to carry and no number to keep active.
Do my customers have to download an app?
No. They tap your link and the call or chat starts in their browser, the same as opening any web page.
What happens when I'm busy or asleep?
Your AI agent can answer, using your own catalogue and opening hours. It captures orders, bookings and questions, and leaves you the ones that need a person.
I'd rather answer customers myself.
Then do. The agent is a switch you control. Turn it off and calls ring you and your team directly. You can leave it on only after hours.
Will my personal number be exposed?
No. Your handle is the contact point. Customers never see a phone number, and they only share theirs with you if they choose to.
How long does setup take?
Minutes. Claim your handle, add what you sell, and put the link in your Instagram bio. You can add the agent, catalogue and bookings later.
Give your business a handle.
One simple link for calls, chat, AI, bookings, orders and support.
Set up in minutes.